The seven Ps of marketing in our collections
Marketing is an important part of any business. People need to know about a product before they buy it, and businesses need to convey exactly what their product or service does in order to make that sale. The seven P’s of marketing is a classic marketing tool used to study what a brand or product […]
Explore Open Collections: Japanese Maps of the Tokugawa Era
Maps are not just for marking land. Through maps, you can travel back in time to understand how society was structured, how a region was recognized, the power structures of that time, and other cultural and societal aspects of the place being represented. The Japanese Maps of the Tokugawa Era Collection is a treasure trove […]
2018 FIFA World Cup
The FIFA World Cup is always an exciting event! This year, Russia will be hosting the games from June 14 to July 15, and 32 national teams will be participating. To get you into the sportive spirit, we selected some photos from our collection. After years of preparation and practices… The time […]
OCR and non-Latin text
The UBC Digitization Centre is responsible for the creation of more than 50 collections, all available through the Open Collections website. Our collections are diverse in formats, information and languages. Having non-English materials, or materials that are not written using the Latin-based alphabet, may be a barrier to access and retrieving information. But technology can […]